Branding

CheckWriters is in the business of developing modern, cloud-based payroll, HR, attendance and benefits software. Their service model goes beyond the technology and focuses on “Making HR Happy.”

In collaboration with Luminous Agency, I have worked to evolve their brand slowly through designing a variety of collateral from business cards to a logo for their new podcast channel. Utilizing existing design elements, the brand has developed in to a friendly, approachable partner for all your HR needs. Leveraging testimonials from clients, the brand helps to advocate the mission to provide the simplest way to hire, manage and pay a team.

The meat of our work consists of designing print materials for trade shows and special events but also includes icons, characters, as well as explainer videos. In tandem with their new website design, the marketing materials have evolved over the years to meet the new aesthetic for Checkwriters.