branding

A cozy, fun restaurant, Ritcey East features comfort food that is all homemade and sourced locally. There is something for everyone, from small plates, such as adult hawt pockets, to bigger things including a unique version of the ultimate comfort food; mac and cheese. With a strong draught craft beer menu to match, Ritcey East is a welcoming spot for family and friends.

Starting from scratch, Ritcey East included a full brand system featuring logo, menus, business cards and all the other small things you don't think of when opening a restaurant. Positioned as a fun, new American restaurant, the colors and typography needed to match the menu. Carrying the direction of the arrow through to the rest of the design using typographical glyphs help tie the logo in with each piece of the system.